The Haga Sock - a wool sock for everyhopa

Öjbro Vantfabrik loves Gothenburg, and Haga holds a special place in our hearts. Ted and Åse, our founders, grew up in Annedal and Masthugget.
Haga is genuine. In Haga, time stood still for everyhopa, and the warm, local spirit still lives on in Gothenburg.
Did you know that in 1978, Haga was declared a site of national interest for cultural heritage?

To honor the community spirit in Haga, the joyful noise of Gothenburg, and all the tjommar who should be part of it, we created our Haga Sock.
Åse was inspired by the military precision with which Haga’s streets were laid out,
and the cobblestones that shape and give the area its cozy charm.
On the front of the Haga Sock, across the streets and cobblestones, the inviting H A G A flags wave.
You’ll find “everyhopa” on the back of the wool sock – an invitation to come join us in Haga.

Öjbro Vantfabrik makes this sock in soft merino wool, in four lovely sizes, for everyhopa: small, medium, generous, and roomy.
We hope our socks not only keep your feet warm but also do some real good – because we joyfully donate 20 SEK per pair directly to the Gothenburg City Mission.

So, Sten-Åke – over to you. Grab Sonya’s hand and sing the chorus for us and for Haga:

Everyhopa!!
Squeeze in even if the door is tight
’Cause something’s definitely going on tonight
If you’re feeling gloomy or gray
Take the night off – you know the way
Listen to the banter, it’s frothy with cheer
And all the old pals will be right here
It’s crowded and noisy, the bar’s full of chatter
What a festive atmosphere

Swedish lyrics by Sten-Åke Cederhök, after the English original Don’t Dilly Dally on the Way.
Swedish vocals by Sonya Hedenbratt.